BUILDING YOUR R+ TRAINING SOCIAL MEDIA: WHY, HOW, AND WHAT TO CONSIDER
Juliana DeWillems • LIVE (virtual)
There’s no denying that social media is a huge part of how society consumes information these days. It can feel like Instagram, TikTok, Facebook, Twitter, etc. have replaced the traditional ways of researching and learning about a subject! Dog training is no exception. Pet parents are flocking to social media to learn how to improve their lives with their pets, ready to listen to whoever grabs their attention with flashy graphics, entertaining videos, and easy-to-consume information.
This Webinar aims to empower positive reinforcement trainers to use social media in a way that builds your brand and business authentically and productively and helps spread the word about positive reinforcement training. You will learn about reasons to grow your social media, how to build your following by appealing to the average social media consumer, best practices for creating content, and some considerations to take into account as you spend your time online.
In this digital age where misinformation about animal training runs rampant, the power of positive reinforcement must be demonstrated, talked about, and celebrated on social media in a way that will grab attention. At ClickerExpo LIVE, Juliana DeWillems will empower trainers to use social media in a way that builds your brand and business authentically and productively.
From dogs to penguins to rhinos to alligators, behavior analysis has universal relevance across species, settings, and behaviors! At ClickerExpo LIVE, you’ll get the opportunity to observe a live behavior consultation between Susan G. Friedman, Ph.D. and the team at The Cheyenne Mountain Zoo, as they teach a rhino and a “congregation” of alligators to participate in husbandry and medical care in real-time.
Until then, enjoy this short clip from their 2021 live consult, which focused on giraffes and penguins!