From penguins to pangolins to people, the benefit of consulting from a behavior analysis (BA) perspective is the confidence it engenders that some combination of principles and procedures will help animals and their caregivers. This applied science has universal relevance across species, settings, and behaviors. For Susan, the applied science of behavior analysis is her key to excellence, her unfailing guide, and her internal compass–her True North–in all of her work.

However, BA is neither a monolith nor a recipe book. To apply it well requires dynamic decision-making, moment-by-moment adjustments, as the animals’ (and their trainers’) behavior reveals what is important to them. In this presentation, we will explore the key features of the consulting process that Susan has found to be successful, including relationship-building with clients, assessing behavioral function, developing practical programs using the least intrusive principle, and ongoing evaluation and program revision.

Join Susan G. Friedman, Ph.D. for this important stage-setting presentation about excellence through the lens of dynamic, changing, and ever-present applied behavior analysis Let Susan help you find your True North.